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Press Release

Shure Partners With Adobe To Provide Mobile Creators With Two-Month Adobe Premiere Rush Subscription With MOTIV™ Purchases

July, 20 2020 |

CHICAGO, July 20, 2020 – Shure has partnered with Adobe to offer a two-month subscription of Adobe Premiere Rush for customers who purchase a Shure MOTIV™ Microphone starting July 1, 2020 through December 31, 2020. Specifically designed for mobile creators, Adobe Premiere Rush is a premium video editing software that gives users the flexibility to record and edit pro-quality video content on their mobile devices wherever they are. When used together with MOTIV microphones, content creators can record professional quality audio right out of the box. 


“By partnering with Adobe, MOTIV customers now have full video editing capabilities at their fingertips,” said Paul Crognale, Senior Marketing Manager of Musician and Consumer Audio, at Shure. “They can easily create a professional production on the go while also saving valuable time with the intuitive Adobe Premiere Rush software.”

To inspire content creators, Shure enlisted professional videographer Paul Hüttemann to produce the cinematic short film, "The Sounds Of India & Sri Lanka," using only his mobile device, the Shure MV88+ Video Kit, and Adobe Premiere Rush. Watch the film here and learn how he created the film with behind-the-scenes footage here.

“The MOTIV x Rush combination is a perfect set up for filmmakers,” said Hüttemann of huettehuette. “You can record great sounds, customize the file names in ShurePlus MOTIV app, and sync shots to accelerate and finalize footage on the go with Adobe Premiere Rush.”

Shure’s award-winning MOTIV line of microphones enables creators to produce high-quality audio with ease. Now users can take their professional-grade content captured with MOTIV, edit the footage directly in Adobe Rush Premiere, and share to all social channels on the go. Available on both mobile and desktop, the software syncs all content to the cloud, making it easy to work across mobile and desktop platforms. The microphones that are part of the promotion include:

MV88+ Video Kit –Portable audio and video recording kit features a digital stereo condenser microphone, a Manfrotto® PIXI tripod, phone clamp, and mount as well as Lightning and USB-C cables for next-level compatibility and connectivity. Just add phone to capture content wherever.

MV88 Digital Stereo Condenser Microphone – Connected via the Lightning port on iOS, the MV88 records video with crystal clear sound and captures the performance of a lifetime. This multi-directional masterpiece tilts, rotates, and is made to withstand demanding conditions, producing best-in-class stereo audio.

MV51 Digital Large-Diaphragm Condenser Microphone – The MV51 offers unparalleled audio in all-metal construction with simple touch panel controls. Deny distortion and enjoy sound excellence in every environment, from demo sessions to field recordings. 

MV5 Digital Condenser Microphone – The MV5 delivers pristine sound recording via Lightning or USB directly to your mobile or desktop, without sound distortion. Use vocal, instrument, or flat settings to customize recordings.

MVL Lavalier Microphone – Compatible with smartphones and tablets, this omnidirectional condenser microphone connects to portable devices for interviews, videography, and more with superior acoustic clarity. 

This limited-time offer gives customers an added value of $28 USD with every purchase and is available worldwide in all countries where Adobe is permitted. Customers can sign up and register for their Premiere Rush subscription at:

Adobe, the Adobe logo, Premiere and Premiere Rush are either registered trademarks or trademarks of Adobe in the United States and/or other countries.