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Press Release

Shure and Gator™ Unveil a Collection of Microphone Stands, Cases, and More at NAMM 2023

The collaboration provides performers and creators with premium, Shure-branded microphone accessories
April, 13 2023 |
Shure x Gator Boom Arm

CHICAGO, April 13, 2023Shure is pleased to announce it is partnering with Gator, the leading manufacturer of cases and stands, to introduce a collection of high-quality products designed to complement and fit Shure’s iconic microphones and cutting-edge audio equipment

The partnership will include new Shure-branded products developed in collaboration with Gator—a broadcast boom arm, desktop microphone stands, headphone cases, stand accessories, and microphone accessory bags. All products are designed to work alongside Shure’s trusted product portfolio of microphones and wireless equipment.  

Shure is proud to collaborate with Gator, whose experience developing award-winning cases and bag solutions has made it the go-to brand for the most discerning professionals. Trusted by innovative musicians, creators, performers, and audio professionals, Shure and Gator recognize the importance of crafting premium products designed for reliability in the most high-stakes moments. 

“It’s an honor for Gator to be entering into this licensing partnership with Shure,” said Crystal Morris-Freed, President and CEO of Gator Co. “We are optimistic about the opportunity to share our mutual passion with Shure for quality and service.” 

“There is a natural synergy between Gator and Shure, as we both serve the same audiences with high-quality solutions – and we have done so for decades,” said Paul Crognale, Associate Director, Global Musicians and Creators, at Shure. “We are pleased to announce Gator as an official licensing partner to offer a suite of Shure-branded microphone stands, cases, and other accessories.” 

The Shure and Gator collection includes:

  • SH-Broadcast Boom Arm
  • Shure Mic Stands – Stage and Creator Series
  • Shure Mic Accessory Cases
  • Shure Mic Bags
  • Shure Mic Cases
  • Shure Leather Holder for Guitar Packs

A selection of products will be on display at NAMM booth #15508 and available from Summer 2023.

For stocking enquiries in the US, please contact Kent Davis (, and for rest of world, contact Robert Kerr (

This partnership was brought together by Licensing Matters Global, Shure’s global licensing agency, responsible for identifying authentic synergies between Shure and other innovative brands.