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Press Release

New Shure Microflex® Advance™ MXA910 Microphone With Intellimix® Audio Processing Provides Greater Simplicity, Flexibility, Clarity

June, 12 2019 |

ORLANDO, June 12, 2019—Today at InfoComm 2019, Shure unveiled its new Microflex® Advance™ MXA910 Ceiling Array Microphone with IntelliMix® DSP. The next evolution of the industry’s leading array microphone system, the MXA910 ceiling array microphone empowers integrators, consultants, and meeting participants to embrace collaborative speech environments. Designed for spaces that demand an effortless, seamless, and connected audio solution, the MXA910 microphone with IntelliMix DSP enables broad, cost-effective deployment in an attractive industrial design — suitable for a variety of rooms with specific aesthetics requirements.

Whether it’s a corporate conference room, government facility, special event venue, or higher education campus, pinpointing a top-notch audio solution that easily integrates into the space and provides crystal clear audio is more important than ever.

Deployed in the tens of thousands of meeting and presentation spaces in some of the world’s largest enterprises, the MXA910 microphone quickly became the leading solution in ceiling-mounted audio capture technology.

The new MXA910 microphone combines state-of-the-art array microphone technology with the Shure IntelliMix DSP — comprised of Acoustic Echo Cancellation, Noise Reduction, and Automatic Mixing — for exceptional, unprecedented control.

Patent-pending Autofocus™ Technology continually finetunes the position of each lobe in real time, for consistent sound when participants lean back in their chairs, or stand up.

“Over the past few years, the adoption and adaptability of the MXA910 has delivered premium audio for video conferences, meetings, and lectures all over the globe,” said Chris Merrick, Director of Global Systems Marketing at Shure. “Now with the support of Shure IntelliMix DSP, the new MXA910 addresses the ever-evolving needs of today’s most critical meetings and conferences to deliver highly intelligible audio quality that fosters natural dialogue and enhanced collaboration.”

The MXA910 microphone with IntelliMix DSP features outstanding “ease of deployment” capabilities. These include simplified templates and Autofocus Technology for immediate out-of-box setup. Designer software compatibility provides unmatched ease of configuration, so installations can happen more quickly and efficiently.

It can directly connect to a hardware or software codec using the DSP embedded in the ceiling microphone. When used with a Shure audio network interface (ANI), it provides users with a simplified room solution that provides a microphone and DSP in one cost-effective package.

Integrators can also incorporate multiple MXA910 microphones and the Shure IntelliMix P300 Audio Conferencing Processor for simplified room expansion and scalability, thanks to the distributed DSP architecture. The portfolio delivers an unprecedented level of control while reducing cost and streamlining integration and installation, making connections feel effortless for AV professionals and users alike.

For more information on Shure and the new MXA910 microphone with IntelliMix DSP, please visit Shure at InfoComm Booth #5845 or go to